History and Reception
After Sanders began franchising the chicken in the 1950s as Kentucky Fried Chicken, the company shipped the spices already mixed to restaurants to preserve the recipe’s secrecy. He admitted to the use of salt and pepper in the recipe, and claimed that the ingredients “stand on everybody’s shelf”.
Sanders originally called for the use of vegetable oil for frying chicken. By 1993, for reasons of economy, many KFC outlets had switched to a blend of palm and soybean oil.In Japan, the oil used is mainly the more expensive cottonseed and corn oil, as KFC Japan believes that this offers superior taste quality.
Sanders’ Original Recipe of “11 herbs and spices” is one of the most famous trade secrets in the catering industry. Franchisee Dave Thomas, better known as the founder of Wendy’s, argued that the secret recipe concept was successful because “everybody wants in on a secret” and former KFC owner John Y. Brown, Jr. called it “a brilliant marketing ploy.” The New York Times described the recipe as one of the company’s most valuable assets. The recipe is not patented, because patents eventually expire, whereas trade secrets can remain the intellectual property of their holders in perpetuity.
KFC uses it as a means to differentiate its product from its competitors. Early franchisee Pete Harman credited the chain’s popularity to the recipe and the product, and John Y. Brown cites the “incredibly tasty, almost addictive” product as the basis of KFC’s staying power. On the other hand, Allen Adamson, managing director of brand consultancy Landor, remains unconvinced about the contribution of the secret formula aspect. He argues: “The story may still be part of these companies’ folklore, but I’d be surprised if more than 2 percent buy the brand because of it.”
About The Recipe
A copy of the recipe, signed by Sanders, is held inside a safe inside a vault in KFC’s Louisville headquarters, along with eleven vials containing the herbs and spices. To maintain the secrecy of the recipe, half of it is produced by Griffith Laboratories before it is given to McCormick, who add the second half.
In 1983, William Poundstone conducted laboratory research into the coating mix, as described in his book Big Secrets, and claimed that a sample he examined contained only flour, salt, monosodium glutamate and black pepper. KFC maintains that it still adheres to Sanders’ original 1940 recipe. In Todd Wilbur’s television program Top Secret Recipe, the Colonel’s former secretary, Shirley Topmiller, revealed that Sanders learned from his mother that sage and savory are good seasonings for chicken. Also, Winston Shelton, a former friend of the Colonel’s, revealed that the secret recipe contains Tellicherry black pepper.
It is well attested that Harland Sanders asked Bill Summers of Marion-Kay Spices in Brownstown, Indiana, US to recreate his secret blend of 11 herbs and spices. While alive, Sanders recommended the Marion-Kay seasoning to franchisees over the corporate version, as he believed the latter had been made inferior by its owners. In 1982, after Sanders’ death, KFC brought a lawsuit against Marion-Kay and the latter was barred from selling its mixture to KFC franchises. The Marion-Kay seasoning is still sold under the name “99-X,” and according to Sanders biographer Josh Ozersky, it is indistinguishable from the original KFC recipe.
- 1½ tablespoons paprika
- ¾ tablespoon onion salt
- 1 teaspoon celery salt
- 1 teaspoon rubbed sage
- 1 teaspoon garlic powder
- 1 teaspoon ground allspice
- 1 teaspoon ground oregano
- 1 teaspoon chilli powder
- 1 teaspoon black pepper
- 1 teaspoon basil leaves, crushed
- 1 teaspoon marjoram leaves, crushed finely
- Combine all ingredients as listed in a small jar with a tight fitting lid. Shake mixture to combine. Stores for months. Keep out of direct sunlight, heat and humidity.