Tuesday, 27 September, 2016
Today sees the launch of Females in FoodTM – a powerful and influential collective for female food and beverage artisans, innovators, business leaders and entrepreneurs across the globe.
Females in Food is a member-based organisation dedicated to empowering women in the food and beverage (F&B) industry by ensuring they have the resources they need to excel and grow themselves and their businesses.
The collective is open to all women in F&B, whether they are executives, producers, entrepreneurs, chefs, brewers, stylists, manufacturers, educators or anyone else in between. It’s a place where they can find new ways to connect, learn, be inspired and support each other.
Females in Food founder, Chelsea Ford, says she is passionate about creating a place where commercial advice can be shared; further education offered; and professional connections fostered in order to build the profile and buoy women in F&B – a challenging but highly rewarding sector of the market.
“I’ve worked in the food and beverage industry for over 25 years and I’ve seen first-hand how difficult it can be for women to excel,” said Ford.
“It’s not only that it’s a heavily male dominated industry, it also takes really hard work to be a successful entrepreneur, and that can sometimes be a very lonely existence.”
Ford said over time her vision had become very clear – she wanted the Females in Food collective to build the profile of, and in turn shape a better future for, women in the industry.
“I want to be in a world where women are empowered to create opportunities for themselves and support each other to promote collective success,” she said.
“Since our pre-launch via social media in July 2016, Females in Food has attracted interest from women across a range of occupations[ref]Women in the following occupations have pre-registered their interest in joining the Females in Food collective: cooks, caterers, chefs, bakers, food retailers, restaurateurs, bloggers, hoteliers, bar owners, marketers, publicists, manufacturers, distributors, stylists, photographers, journalists, authors, publishers, educators and cheese makers.[/ref] within the food and beverage industry and from around the world
[ref]Females in Food currently has subscribers from Australia, USA, Canada, UK, Ireland, Jersey, United Arab Emirates, Qatar, Singapore, Indonesia, Netherlands, Germany, Norway, Switzerland, Spain, Vietnam, Greece, India, Portugal, Chile, Ghana and Lithuania.[/ref].
“From today our membership is live at Females in Food and already we have a solid list of people who have registered interest about joining our collective.”
Females in Food’s annual membership is $197 (+GST) and includes multiple ways for people to engage, including online and face-to-face platforms. It ensures members have the opportunity to:
- stand shoulder-to-shoulder with people willing to share the secrets of their business success;
- promote themselves and their businesses amongst peers and the public;
- connect with people in a non-intimidating way to expand their businesses and explore new partnership opportunities;
- have direct access to tools that make them successful in their business; and
- network with like-minded women to avoid loneliness or isolation, particularly for primary producers or small manufacturers.
Ford said: “Imagine connecting a woman currently working out of a home kitchen with a food manufacturer to help increase her capacity while the manufacturer leverages innovation; or providing stylists a forum to network with chefs and cooks; or even connecting a caterer with entrepreneurs developing new innovative artisanal food and beverage products.
“It doesn’t matter if they’re looking for information on how to take their business to the next level, looking for partnership or profiling opportunities, or would just like to be around like-minded people who understand their day-to-day challenges. Females in Food gives them the opportunity to develop, grow and explore with people who explicitly understand their industry.
“We know that unleashing the power of entrepreneurship can have a dramatic effect on a country’s economy,” said Ford. “Females in Food is dedicated to being an unstoppable force that champions women in the food and beverage industry and I have every confidence we will reach our goal of attracting 20,000 people to our collective in the next five years.”