Australian start-up is pioneering a new era of eco fashion.
Adelaide-based Greenlife Online, founded by entrepreneur Matthew Devitt in 2014, sells unique watches, sunglasses, wood reading glasses and much more, all made from environmentally friendly and sustainable materials.
The company’s most popular products are ‘WeWood’ watches, made from recycled and reclaimed wood, while wood sunglasses and reading glasses from Proof Eyewear are also said to be flying off the shelves.
The brands stocked by Greenlife Online don’t just manufacture the products, sit back and watch the money roll in – they’re firm believers in the double bottom line, which measures the social impact of a business, as well as the financial side.
That’s why WeWood plant a tree for every watch sold, and Proof Eyewear donate a percentage of their profits to charities in all four corners of the globe.
Greenlife Online are certainly doing their bit to contribute to those donations – they are Australia’s only stockist of Proof’s prescription-ready wooden glasses, each pair of which are handmade for that extra special customer experience.
Owner Matthew Devitt – who also runs a solar energy business – really has left no stone unturned in his quest for sustainability: Greenlife Online runs entirely on solar power, making them a carbon neutral business, and uses only recycled packaging.
He also refuses to sell anything that he wouldn’t wear or endorse himself:
“I’ve had my wooden watch for around four years now, and it was the comments I got from people in the street that made me decide to start Greenlife Online in the first place.”
“Many people are very interested in eco-friendly alternatives to popular fashion products, but don’t know where to find them. Greenlife Online is a place that people all over the country can find hand-picked sustainable brands all in the one place. Most people haven’t seen a wooden watch or wood sunglasses before, but once they try a pair on you can see that they’re converted almost instantly.”
Greenlife Online has featured on lifestyle sites Adelady and She Shopped, and 2016 looks set to be another exciting year, as more and more consumers seek to do their bit for the planet – and look great in the process.
[important]“I’m always looking for new products that fit our ethos, and in 2016 we’ve got some more exclusive brands on the way that I think Australians will absolutely love.”[/important]