Online Grocery Shopping – Is It For You

Online grocery shopping still niche (but not for much longer)

Online Grocery ShoppingLike taxes, bills and bad drivers, shopping for groceries is one of life’s inevitabilities. Yet according to the latest findings from Roy Morgan Research, less than half (47.4%) of the Australian population actually enjoy grocery shopping. Which begs the question: why aren’t more people sparing themselves the angst of the supermarket and purchasing their groceries online?

Some 12.8 million Australians are their household’s main grocery-buyer, yet only 3.0% of them (389,000 people) do their supermarket shopping via the internet in an average four weeks. However, this is a substantial increase on 2011, when 169,000 grocery buyers were making their supermarket purchases this way.

Meanwhile, the proportion of Aussie grocery-buyers buying alcohol online in any given four weeks is also growing, having almost doubled from 1.6% (or 196,000 people) in 2011 to 3.1% (398,000) as of June 2015.

Online Grocery Buyers Graph

Source: Roy Morgan Single Source (Australia), July 2014 – June 2015 (n=12,798).

There is a marked crossover between the two categories, with 14.3% of people who do their supermarket shopping online also purchasing alcohol the same way, and 14.0% of those who buy alcohol online also doing their supermarket shopping over the internet.

Who are these people?

Considering that four out of five Aussie women are their household’s main grocery-buyer, it is no surprise that women (3.8%) are almost twice as likely as men (1.8%) to do their supermarket shopping online. (Men, however, are more likely than women to purchase booze on the internet).

Tellingly, parents with children aged under-16 in the household are much more likely than people from childless households to buy their groceries this way, particularly when the kids are between 0-2 years (8.6 %) and 3-5 (8.5%). After all, young children and supermarkets are not always a match made in heaven…


Original article by Roy Morgan Research
October 21 2015 Finding No. 6513 Topic: Press Release Country: Australia

Comments and Feedback

Be the First to Comment!

Notify of
Hi There - We notice that you have an ad-blocker
Plenty of visitors do. All we ask is that you please consider sharing us or commenting on the post as a nice gesture.
Thank you for visiting The Taste of Aussie
Your Information will never be shared with any third party.
General Profile
User Information
John Doe
Professor of Botanics
Born and raised in Dublin, Ireland, John is a superior specialist in growing palms and exotic plants.
Social rating:
Vel eros amet amet mauris a habitasse scel erisque? Vel urna dis et, placerat phasellus, diam in! Placerat nec facilisis, tortor tristique. Arcu placerat sagittis, velit lorem scelerisque egestas placerat.
Subscribe Now
Join our weekly newsletter for more great recipes
Just before you go
Please consider sharing us or commenting
on the post as a nice gesture.
Thank you for visiting The Taste of Aussie
Just before you go - please share us with your friends and followers.
Thank you for visiting
The Taste of Aussie
Subscribe Now
Join our free weekly newsletter to get the best recipes and cooking information.
TrophyWin a copy of "From The Source - Mexico"
Your Entries
Total Entries
Days Left
Mexico's best local cooks - from street food stalls, family-run haciendas and haute-cuisine restaurants - reveal their culinary passions, along with such classic regional recipes as marinated pork tacos, hot lime soup and Oaxacan hot chocolate

Enter the sweepstake to win a copy of this fantastic cookbook.
Recipe Newsletter
Subscribe to our ad-free newsletter and get new recipes and cooking info every weekend